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social design

This was a nice diagram in David Aycan’s article, “Don’t Let the Minimum Win Over the Viable,” in the Harvard Business Review blogs.

Although written around the idea of “lean startups” and specifically around the concept of the “minimum viable product” to release, it has potential application in other creation contexts, as well.

via http://blogs.hbr.org/cs/2012/05/dont_let_the_minimum_win_over.html

I liked especially this observation from Aycan:

“Sketching or mocking up experiential prototypes and then testing them with consumers or potential partners, while also explicitly jotting down your operating and business assumptions and using them to discuss the business with industry experts, allows you both to pick a promising route to invest in the development sprint and to pivot with confidence”.

What resonated most with me was the implication of the value in this periodic interchange between “experiential prototypes” and “operating and business assumptions.” Of course, in almost any well-managed project for the development of physical stuff, a periodic touch on cost as business assumption is de rigeur. However, in many projects, once the design concept has been proposed and accepted, only the internal production metrics guide its development forward.

Aycan’s sketch illustrates a recommended approach contrasted with diagrams of “traditional linear” and “standard sequential pivot” approaches.

In workspace design projects, that consideration of the “experiential” – logically at the center of the project’s purpose – is rarely evoked. The prototypes actually developed are sketches that try to capture spatial experience but not working experience. The various phases of project development, more akin to Aycan’s diagrams of “traditional” or “standard” processes, are checkpoints of scope and cost, only. It is atypical that a conversation is started by the tougher question of how it is that this concept continues to be relevant and valuable to the purposes for which it was intended.

However, rich solutions, leanly developed, evolve from a process that is continuously and progressively curious about delivering benefits to the organization and its customers and stakeholders. Aycan notes that, “Like a product feature, the idea is not to perfect the economic model prior to building the MVP, but to have some idea that the economics you are proposing will set the venture up for eventual profitability and a low-friction scaling process.”

Most importantly, the process of sketching and testing alternatives generates insights and builds a shared mental model among the design and delivery team and with the client. This approach typically assures alignment with the organization’s values and nurtures the “personal, passion-igniting elements” that are at the core of great projects.

Everything about the design of the office has just changed

Via Wired.com comes a bit of news that changes everything about the design of the workplace and, I’d offer, everything about conventional corporate real estate.

“Steve Ballmer has an 80-inch tablet in his office. He’s got rid of his phone, he’s got rid of his note paper. It’s touch-enabled and it’s hung on his wall…It’s his whiteboard, his e-mail machine…and it’s a device we’re going to sell.

“The idea that there should be a screen that’s not a computer, we’ll laugh at that in two years.

“Every screen should be touch, every screen should be a computer and should be able to see out as well as see in. That is the way the world is heading [and] those screens are going to be big, small, wall-sized and desk-sized.”

Imagine an “office” with a tool of this scale. Imagine what teamwork looks like with tools like this. Heck, imagine what “individual” work looks like if you don’t have tools like this.

What’s a desk anymore? Really. Imagine working in a piddling 10′ x 15′ office with your IT department’s standard issue. Imagine being left out as everybody else gathers around the people manipulating the 80″ displays. Heck, imagine what “individual” work is, anymore.

Okay. Now imagine work under an 8-foot ceiling.

Everything about work has changed, but very little of the workplace has.

Now, it will.

lunch at google hq by henry balanon via instagram

With a tongue-in-cheek tone, Nick Bilton recently made a rather interesting observation about life at the headquarters of internet giants like google and facebook. Noting that the amenities in these workplaces were so good and so extensive that people never had to leave the building, he wondered if this absence fro the experience of the life the rest of us lead actually reduced the innovation potential at these companies.

Last year, as Larry Page was retaking the helm at Google as chief executive, he told Claire Cain Miller of The New York Times, “One of the primary goals I have is to get Google to be a big company that has the nimbleness and soul and passion and speed of a start-up.”

Nimbleness is fine, but most start-ups I visit don’t have heated toilet seats and on-site dry cleaning.

If you look at the hottest start-ups and social companies today, they don’t even have real Web sites. Path, Draw Something and Instagram are all primarily mobile experiences. Other social apps like Viddy and Pair, which are quickly gaining in popularity, are also strictly mobile.

But this is the rhythm of Silicon Valley. It is, indeed, its life force. The bold start-up grows, gets comfortable and misses the next big thing, which the newest hungry start-up spots while working among the rest of us.

Coincidentally in the same week, Apple posted updated plans for its new headquarters in Cupertino. By now, everybody has seen the “spaceship” concept, a huge circular building with everything, it would seem, that Apple employees would want.

Apple employees apparently want to eat out, however. So Apple is now planning an off-campus restaurant for its staff, where they can get away from headquarters…but not in contact with others. The planned restaurant will be unmarked and open only to Apple employees.

“We like to provide a level of security so that people and employees can feel comfortable talking about their business, their research and whatever project they’re engineering without fear of competition sort of overhearing their conversations.

That is a real issue today in Cupertino because we’ve got other companies here in our same business.”

Will Instagram displace Apple as the great strategic story of the decade?

 

The most important part of the Instagram story may not be the billion dollar purchase prize, but the transformational influence that Kodak’s failure in the light of Instagram’s success may have on corporate strategy and design.

Corporate cultures are influenced by short horizons. In a recent Forbes assessment of the Kodak bankruptcy, Larry Keeley observed this condition –

At least once a week, top executives tell me that new growth businesses in their firms are intriguing and potentially important, but they simply “don’t move the needle.” Said in plain American: “The hot new thing simply cannot produce enough revenues this quarter to improve my bonus as a senior executive.” So those projects are starved of resources instead of nurtured.

And in the New York Times, Nick Bilton observes that –

Even if Polaroid or Kodak could have developed Instagram, it’s likely that the project would have been killed anyway. What would be the reaction of almost any executive presented with a business plan to save the company with an iPhone app that had no prospect for revenue?

We’ve become very interested in this concept of “stock and flow” from other influences, but highlighted by the Instagram story.

What are your experiences with this “stock and flow” pattern?

There seems to be this point in every project about strategic transformation –

New concepts are thoughtfully generated to respond to the strategic vision and to enhance the success of the organizational transformation. They then meet resistance. This resistance is a fear of the unknown and is expressed in operational terms that assert the unique value of the current lexicon of “how things are done around here.”

We’re in the midst of this reaction in a project intended to transform the way that biomedical research is done at a state university. The reaction arises primarily from a facilities planning team who provide the buildings and spaces to the research institute. They have been joined by the user community who are reacting to their tagging questions – “You guys wouldn’t want to work in that open of an environment, would you?”

The response is, of course, “Well, no!” It is followed then by the claims of the need for a conventional office with opaque walls and a door. “I have 25 years of research records that I have to keep in my office,” says one. “We spend 80% of our time in our offices writing the grants that support our work and this institution, and we can’t do that work out in the open,” says another.

The research lab leaders, the Principal Investigators, are then happily assigned 120 square foot managerial offices appropriate for a state bureaucracy – a desk, a manager’s chair, a credenza, a sideboard, two guest chairs, a lay-in ceiling, an overhead fluorescent light, paint and carpet, a window, a door.

What’s wrong with that?

Well, for one thing it’s sad. We’ve made so much progress in designing working spaces that are so much more experientially rewarding, environmentally sustainable, resource appropriate, and performance enhancing.

For another thing, the result is probably the wrong answer to the wrong questions.

Finally, the result probably means that the intended purpose of the building – to advance the speed and success of benefits to patients – will not be fulfilled. We know this, because we know that innovation is driven by social factors – awareness, interactions, informality, egality, etc. – but the provided design solution is about other stuff – hierarchy, entitlement, privacy, etc.

What’s really missing is careful and thoughtful observation of the way that work is really done and where. What’s also missing is awareness of the big shift that has already taken place and is accelerating in so many other quarters–  the shift from knowledge stocks to knowledge flows, the shift from things to people, the shift from static metrics to flow metrics.

We’ll get to more of this about stocks and flows  in a subsequent post. But for a primer, let’s go back to the Principal Investigator’s claim that 80% of what he does and where he delivers value is in the office.

In a series of interviews we did in developing an understanding of the project, not one of those was conducted in a PI’s office. In the lab tours we attended to observe working conditions, we never saw a PI in her office.

We did capture a number of other data points (informally) that might be represented like this:

If this is anywhere close to typical and accurate, then it is clear that very little of the PI’s work is done in his office. More importantly, the work that is done outside of the office, the real 80% of the PI’s time, is where his value truly is developed and delivered.

If the PI’s office is “stock” and his activities are the “flow,” it is easy to visualize that the real value, and the real focus of our design attention should be in the flow – in the “white space” of the plan, the places in-between, the places and spaces that accelerate flow.

photo via marroww.tumblr.com

If you haven’t already checked it out, The Setup is a great little site, answering the question of what people use to get things done.

Although a bit on the geeky side, I always find its entries to be an excellent reflection on the workspace. Each of its posts is a single person answering a stock set of questions about who the person is and what they do, what hardware and software they use to do their work, and what their dream setup would be.

In a bit of a delightful mashup today, I found this description of a dream setup below and the [unconnected] photo above.

Someday perhaps I will go around carrying only a book, a change of clothes, a pen, a water bottle, a folding umbrella, and a little capsule that turns into my livelihood when opened. Rollable hi-res screen and keyboard, tiny computer the size of a cell phone or smaller but as light as a pen, with high-speed satellite connectivity anywhere on the globe. In this world, my sleeping bag, pad and windproof hammock weigh only a pound put together. For half of the year I travel the world, alone and with companions, with a small bag slung over my shoulder like Kwai Chang Caine. We sleep outdoors, travel on trains, and a few days of the week sit some place cozy and create beautiful software or solve interesting problems that improve the world.

I had just finished a programming and design workshop today with a client concerned about “going too far” in providing a significantly lighter and more agile environment for its staff, despite a strategic imperative to change its culture, its organizational design, and its operating processes, and to leverage that change to recruit top global talent in service to a mission to improve the world.

Some of what I believe to be the biggest barriers to change in organizations are the organizations that provide the places where the enterprise does its work. The reflective model of The Setup might be a good tool to use to understand the defining workspace interests of the emerging generation of creative and innovative people.

Lego Flying Car by katimar via flickr.com

There has been a lot of conversation in recent days about the form of the office and how to design it for those who work in it. This is enormously interesting to me because this conversation, like many others in culture, politics and business, is an exciting signal of the search for real innovation and of a desire for a revolution in the way we provide the places and spaces where we do the things we do.

Argument and revolution

The “conversation” that I reference is the point and counterpoint in recent debates about which way is best – the old comfortable way or a recent newly proposed and tested way. A round of confirming and contradicting commentary was recently evoked by Susan Cain’s article in the New York Times. While trying to make a case for consideration of the closeting needs of introverts, she broadly bashed the new, open workplace as a product of “groupthink” in its pejorative connotation. Using the same term in almost the same week, Jonah Lehrer referenced the incredible volume of creative product emerging from the famous Building 20 at MIT, “one of the most creative environments of all time,” generally credited to the informal interactions happening between people of different backgrounds and interests. And Alison Arlieff weighed in with the groupthink that collaborative spaces aren’t all they’re cracked up to be. Closed office vs. open office.

The “revolution” that I reference is my belief that a third form with a new language will emerge. This third form will have immediate credibility in the forehead-slapping “of course” mode and will make both of the currently debated forms artifacts in a rapidly receding history.

Getting out of groupthink – New forms will be generated from a new lexicon

I propose that the current arguments are nostalgic and a bit arrogant. They are arguments of an estate that recognizes it has lost its case but does not yet know where to turn. And they are arguments of a self-appointed enlightened who believe that the right way is the way they proposed to counter the old way but is now being uncovered as having had insufficient rigor, and that now has piles of data bias making a great case against it.

I think that the core issue we are now confronting arises from the loss of meaning of familiar terms like “office” and “workplace” and, even, “work.” “Office” is a term left over in the slow evolution from industrialization and carried the implications of production and supervision in its form. Attendance, for example, was a key characteristic of its managerial mode. “Workplace” implied a single setting, the place where work was done, the place that was separate from the other stuff we did, the place that was defined by time, location and character. “Work” was something separate from “life” and disregarded the reality that, even in the old mold, one defined the quality of the other.

In almost every meaningful, productive, and rewarding context now, these terms are antique.

“Work” certainly has changed dramatically from the dreary and dreaded stuff we did for “the man.” Most of what we call work, the valuable stuff, is creative in some form. Most of what we do is self-defined or collaboratively determined with a team oriented to a goal that is more frequently something defined by them and not by a manager.

There is no single “workplace” any more because we do what we do in multiple physical settings and multiple virtual settings, as well. Time, also, is no longer a limiter in what we do. We carry huge amounts of information on tiny devices everywhere we go, and we connect with our networks anywhere we are. In an odd inversion, we may find solitude and focus sitting with our headphones on in a public cafe and, when we are ready for socializing our ideas and learning from others, we go to the office.

The office best serves as a place for connecting with a network of knowledge and resources to get purposeful stuff done. The productive social buzz and innovative activity that now takes place there is called “distraction” and blamed on an “open” office by those who claim a value of “focus” to name whatever it is that they do behind their six-foot tall cubicle walls. They are missing the reality that entitled square footage for playing computerized solitaire never had, and now certainly no longer has, value. They miss that the work that is valuable is not the consumption of time but the generation of new ideas and approaches with a team of other highly motivated people. Those people, when they need focus, find a place for focus. Otherwise, the buzz of collaborative activity is the visible manifestation of the generation of value for the world.

Pursuing opportunities

Arguing about which of the existing ways of designing a workplace is wasteful. It is a form of the groupthink that the debaters debate. Work is no longer done in one place, and the office is no longer one thing.

Reflecting on what we do, and how we really do it, and then generating, testing and developing new environments for the activities and behaviors of work is productive and valuable.

As Kevin Kelly says, “Don’t solve problems; pursue opportunities.”

use case study house via davidgalbraith.org

David Galbraith offers an interesting vision for the transformation of thinking about and designing houses. My interest is less in the specifics of his design, but more in the consideration of this approach to almost any space where we live or work.

We continuously accept a lexicon of form – “living room,” “dining room,” “office” – that no longer appropriately serves the way that we live. We accept these forms and functions because they may be the only choices the market makes available to us, or because of social norms that we feel we cannot challenge or do not know how to challenge, or because they are imposed upon us by another authority.

Considering how what we do would be expressed in a web app offers a context for insights into how work and life could flow better and satisfy more.

The web apps we select to download or use are those that are well designed both in visual and functional character. We appreciate mostly those that are agile in character, that reduce complexity, that are light in system demands, that have a simple logic at points of decision, that flow well. We appreciate those that provide, when we want or need it, a link to augmenting or amplifying information or features. We choose the ones we like because of the quality of the experiences we have with them, which are mostly engaging and efficient.

I don’t recall that we’ve had a client who has approached us with an initial and core request to provide a better experience. Most typically, the language that accompanies the commission is an oblique goal metric like reduced square feet per person that occludes the real goal of the organization to become more engaging for the people who do its work and more effective in achieving its purpose.

Many of the tools and techniques our profession has attempted to use to move our client’s language into experiential considerations work only where experience is the business – in retail and hospitality contexts, for example. Clients in corporate, scientific, or institutional domains typically squirm at the imprecision of an experiential parameter.

Why do  people who carefully choose and use web apps use an entirely different language and criteria when commissioning the places and spaces where they live and work? Why is more thinking and emotion invested in an app that costs next to nothing, but nothing of similar critical thinking applied to the experiences in the spaces that cost millions? Could the use of the Web App metaphor be a more effective tool in transforming thinking, perceptions and investments?

(See also The Office as an App, part one)

Ghost innovation

This is part of a map plotting various planned but unbuilt subway lines in New York City. Reading it unveils an understanding of past strategies, plans, and objectives that became abandoned due to budget constraints, maintenance priorities and other demands that diverted and then buried the vision. Reading it inspires an imagination of the world that could have been, of a society that might have developed differently, of connections that might have had value but were lost through an inability to efficiently and effectively connect.

Stranded innovation

It reminded me of a recent client, a major consumer products manufacturer and marketer who held what they called a “stranded innovation fair.” It was their belief that, regardless of the circumstances for the loss of attention to or development of these innovations with our application, they might have real value in other contexts, times, combinations or applications. The more that people in the company were aware of these ghost innovations and technologies, the greater would be the potential of their eventual application and productivity.

Hidden talent

In a similar context, some companies are experimenting with rich profiles of the people in their organizations and utilizing certain social media applications to promote those profiles to others in the enterprise. There are people in most organizations with valuable skills and capabilities that are overlooked in the usual day-to-day of operations, or who may have some special skill buried deeper in a resume and unexploited in their current job description or project assignments. By circulating those profiles or using other means to communicate them, these organizations are better able to match the right people with the right projects, achieve goals more efficiently, and gain competitive advantage through otherwise overlooked internal skills and talents.

How can the design of the workspace contribute?

Imagine the potential that lies inside of an organization that is for many reasons consistently overlooked. More interestingly, imagine the power of an organization that has the insight to look back, or look deeper, or promote ghost innovations differently.

Technology may be the more powerful tool for uncovering and developing ghost innovation, but imagine the potential of a more social workplace, as well. How much of knowledge and potential, of skills and innovations, are lost each day due to the inability of people to connect efficiently, to observe others, to understand weak signals, to join a conversation with others.

In their book on the organization and architecture of innovation, Allen and Henn point to the power of work spaces designed in way to support our awareness of others and to increase the potential for our connections with each other.

We think this is the defining challenge for our time.

How can the design of the workspace contribute?

Think big – Grand visions are connected visions. They illustrate for others a path to future development and value, and tend to garner greater support. Even if the final accomplishment falls short, the grand vision leaves “remnants of foresight” that provide others a way to interpret and extend intentions and uncover latent value at the appropriate times.

Redesign the organization before redesigning the workspace – The traditional lexicon of the corporation – organizational charts and individual job descriptions – do not describe the way that work is really done today. If you believe that teamwork and collaboration are the key to higher organizational performance (and they are) then design the organization around those attributes. That redesign will generate a new lexicon of organizational form that the planners and designers of the workspace can leverage for high performance through great work experiences.

Make visible the artifacts and activities of network connections and collaboration – As with the organization, the workspace has to speak to teamwork if collaborative cultures are to flourish. The traditional lexicon of the workspace, like that of org charts and job descriptions, perpetuates forms that are about individuals and managerial controls. The creative workspace is an open and networked space, where team activity and process flows are visible, and adaptable and agile to the dynamics of projects.

If there is any single rule that guides our work for organizations seeking enhanced performance and higher levels of innovation, it is this – Make it visible.

We design sustainably.

We are thoughtful about the sources and uses of the materials we select. We design our systems critically to assure that we are not consuming energy unnecessarily and, in some cases, we even design to generate energy to put back into the grid.

We seek to convince our clients to reach for higher LEED certifications, and we are proud as we count the certifications and awards we’ve gained through our work.

When we reach further, we even tend to design in ways that we anticipate will consume less or generate more in the activities of the people who live, work, and play in our buildings.

In most of these cases we work inside of the project and inside of our own profession. Is the future now asking more of us, however?

It seems that a very good New Year resolution would be to engage our clients in a conversation around sustainability in a deeper way. While the catalyst for our initial conversation might be the finite limits of the project they bring to us, should we also talk about the system in which that project exists?

What is it that you, our client, are doing in the world? What can we do together to expand the conversation to more broadly consider your purpose and business and find ways to also design other points in the chain of value creation to be more efficient or more effective in human and environmental terms?  How can we, together, develop a long-range vision for how this project may affect the context in which it exists and perform in a way that benefits not only your organization but also the social and economic system it affects, and then revise the program for the project to reflect those long-view goals?

Our conventional performance metrics of “on time, on budget” seem terribly shallow these days. This interview of John Thackara by Rob Huisman of the Association of Dutch Designers provides some interesting context for our conversations going forward.

Are you an architect or designer who has been able to move into a relationship with your client in a more substantial way about society and its future? Is your client engaging you for your creative skills to enrich a larger world-changing agenda? We all would be inspired by the stories and the methods of your success in that experience and approach.

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